Lock Up Movie Theme Song! Read Content Producer Jason Cangialosi's preview of the Netflix Set-top Box.
Now, is it really fair that Blockbuster is so many problems competing with Netflix? Technically speaking, their online DVD rental services cost about the same amount, movies are delivered in about the same amount of time, and Blockbuster actually rents games online in addition to their DVD's which Netflix won't. Going down the line comparing Netflix vs. Blockbuster, it seems like Blockbuster should be doing well.
Fair or not, Netflix has a serious edge on Blockbuster. Their member base is at a lot more than 3 million subscribers, and they are generally about to one-up your competitors in a fantastic way: movies delivered overnight straight to a box that come with your television.
VP of original programming, Eric Besner revealed the master plan, noting that the business model continues to be ironed out but a majority of things are confident. One with the "confident" things is the way that the Netflix movie set-top box will continue to work (reportedly - it isn't really been released yet).
Members continues to pay a set amount for their subscription service in return for movies which can be downloaded for their home television. The fee for current services starts at $5.99, and goes up depending on the plan you choose - one of the most premium plan allows you to take out an unlimited number of movies each month.
Instead of waiting the 3-5 days on the DVD in the future in the mail, though, Netflix users have more ease. The movies with your queue (as much as the number allowed through your subscription plan) are downloaded overnight towards the Netflix box and you have to do is select which movie you wish to watch from the list plugged straight into your TV.
No more walking on the mailbox to grab and return your DVDs - which can be really cool by itself - you'll now be capable of plop down on your couch and enjoy all the movie goodness. When you're finished with a movie, you merely add a new one to the online queue on the Netflix website just like you do right now.
A box-top model isn't a revolutionary concept, at all, but it is certainly a large step towards changing the method that Americans rent, view, and buying their movies along with other entertainment.
Recently Nielsen Analytics performed a panel survey that studied what sort of availability of ABC TV shows on iTunes affected the target audience of shows on ABC. Larry Gerbrandt, senior VP and general manager of Nielsen Analytics, declared being able to download the shows has certainly not hurt ABC's share of the market - actually, they're getting good viewers because of their shows than in the past.
Disney senior VP and general manager of PayTV, Dan Cohen, declared they clocked 11 million streams (or views) in the four ABC shows it put online in May. One month, eleven million users. That's pretty amazing for an experiment, plus it goes towards boosting Netflix's confidence in their new business idea. Online Movie Rental Competition on the Horizon Fantastic idea you aren't, though, Netflix is planning to face some serious competition and may want to get this show on the road quickly. The company is currently estimating that the box movie service should be available by the end in the year - but following closely on their heels are Internet giants Amazon and YouTube.
Right now, there is something of an Internet Urban Legend happening about Amazon and what is being called the "Unbox". Documents are quickly papering the digital walls indicating that Amazon is quite close to unveiling Amazon Unbox Video and fiercely contend with YouTube, Grouper, Google Video and ' you guessed it, Netflix.
What will Unbox do?
Amazon customers will be in a position to purchase or rent videos, TV shows, news programs, sports programs and full films - and they're going to be able to download their purchase immediately with their computers.
Now, keep in mind the Internet Urban Legend thing I mentioned, because Amazon is remaining officially silent about the entire project ' very silent. However, leaked documents (the fuel for our beautiful little urban legend) state that Amazon intends to charge about $2 for shows and right under $11 for feature films.
Bear Stearns' analyst Robert Peck continues to be quoted as saying that "It appears Amazon is close to this long-awaited service, that will boost margins whether it gains traction and could ultimately replace any thought of a Netflix type business."
Ohhhh boy so everything is getting fun now! Not only is Blockbuster shuddering in the news that Netflix might be releasing a TV set top box that may download movies overnight, but Netflix themselves could be shuddering with the prospect of Amazon hopping around the legal movie downloads bandwagon.
One in the main selling points that Amazon (maybe!) offers using Unbox over Netflix is because only charge customers when they actually order a youtube video. Netflix, around the other hand, continues to charge a designated subscription fee it doesn't matter how quickly the clientele can return movies via post ' so weeks can go by between getting a motion picture, watching it, and returning it. But the customer remains charged - with all the Unbox, the buyer wouldn't be.
Since neither of such services happen to be released yet, speculation will continue to grow until something official is seen. With the fact that
Hollywood studios are growing at ease download distribution (they're getting great with all the piracy controls), services honestly are likely to become incredibly well-liked. Downloads create massive savings for movie producers who don't have to spend the fees for physical DVD goods and rental sites like Netflix don't need to figure inside the cost of shipping.
It appears like the world of entertainment is heating up, and I'm happily enjoying the show!
Read Content Producer Jason Cangialosi's preview in the Netflix Set-top Box.
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