Amir Khan Upcoming Movie 2010! Blockbuster, Inc., carries a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers need to download movies, they can; but they could only take action in Blockbuster stores.
The move, announced yesterday, is part of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to avoid Internet-based rival Netflix from enroaching on its business, has appeared to be fighting a losing battle. As consumers gone to live in renting movies through the Internet and achieving them delivered in the mail, Blockbuster was expected to close lots of its brick-and-mortar stores. However, even its online rental branch, that was meant to take on Netflix alone turf, never became as big and profitable because the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will probably be setting up kiosks in a select few of the company's stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, needless to say, is consumers should never only own an Archos-manufacturerd portable movie player, but will also still have to drive to a physical Blockbuster location.
This seems counter-intuitive when compared to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a show, and have it shipped to their door (often by the next day). Blockbuster's move is also hardly revolutionary in comparison with initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies might be searched, rented and watched in minutes just by using a wireless Internet connection along with the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies have been offering video at will for years.
With such competition, it is hard to realise why consumers will want to drive to some neighborhood Blockbuster in order to download a film onto a motion picture player that they'll have to buy on their own.
One way Blockbuster may make this plan more successful is if they exposed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose a kiosk that let you plug your iPod into and download a movie immediately may have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes from your comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving with their neighborhood Blockbuster store instead of using Netflix, Apple, or the host of other alternatives. Blockbuster obviously features a long way to attend beat Netflix inside the movie rental business.
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