Twilight Movie Box Office! Blockbuster, Inc., includes a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they're able to; but they could only take action in Blockbuster stores.
The move, announced yesterday, is an element of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to prevent Internet-based rival Netflix from enroaching on its market share, has were fighting a losing battle. As consumers gone to live in renting movies over the Internet inside them for hours them delivered inside the mail, Blockbuster was instructed to close a lot of its brick-and-mortar stores. However, even its online rental branch, which has been meant to accept Netflix alone turf, never became as big and profitable since the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster is going to be setting up kiosks in a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, of course, is that consumers should not only own an Archos-manufacturerd portable movie player, but will also still need to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a show, and still have it sent to their door (often with the next day). Blockbuster's move can be hardly revolutionary when compared to initiatives by Netflix to allow customers download and stream movies to their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies can be searched, rented and watched within minutes just by utilizing a wireless Internet connection and the Apple TV hardware connected with their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies happen to be offering video when needed for years.
With such competition, it really is hard to understand why consumers will want to drive to some neighborhood Blockbuster in order to download a film onto a motion picture player that they'll have to buy independently.
One way Blockbuster will make this plan more lucrative is if they opened up the movie download kiosks to more portable movie players than Archos-manufactured devices. One can suppose that a kiosk that let you plug your iPod into and download a film immediately could have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes from the comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving for their neighborhood Blockbuster store rather than using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously has a long way to venture to beat Netflix in the movie rental business.
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